MAT has collaborated with Californian bicycle manufacturer Specialized, as well helping Team GB prior to the 2012 London Olympics. However, the Bahrain Merida tieup is a duration participation that will utilise much of the knowledge McLaren has gained from F1.
John Allert, chief marketing officer of McLaren, said: “human and Racing, technology performance have reached the core of everything we do in McLaren. Cycling is something we have been involved with before and have been looking at inputting for some time.
“It’s is a natural fit to our skills and our aspirations and a partnership with Team Bahrain Merida who possess the right vision and approach for the future.
“We will probably be working tirelessly from the months ahead as we understand the world of pro cycling is home to some of the best athletes and competitive teams from the world of sport. ”
HH Shaikh Nasser Bin Hamad Al Khalifa, who possesses the Bahrain team, included: “Our venture with McLaren is just one that offers me great pride and excitement for the future of Bahrain cycling. You want to be the best from the entire world and also an example of how to compete in this most challenging of elite sports to others betting.
“The partnership with McLaren will help to accelerate all of us & rsquo and will offer invaluable expertise and experience to getting the best;s journey to the pinnacle of cycling. ”
Even the McLaren announcement comes hours after Team Sky, ” the World Tour team in the past few years, announced that 2019 will be its final year.
Team Bahrain Merida cycle in the McLaren Wind-tunnel