Amateur side Headingley AF-C believe they’re just about to be the first English club having a shirt sponsor warning of the dangers of gaming.
The move by the Leeds club comes in the same time when almost 60% of Premier League and Championship clubs promote gambling firms on their own shirts.
The shirts will feature a’Betting With Lives’ logo in memory of former Headingley player Lewis Keogh, who shot their own life aged 34 at 2013, with run up gambling debts of £50,000.
“We wanted to do our little,” chairman Callum Butcher told BBC Sport.
“Playing matches across West Yorkshire, we enter into contact with a great deal of teenagers and hopefully this can help to educate them about the risks of gaming,” said Butcher.
“We’ve spoken to families, who enjoy Lewis’ family, have been ravaged by gaming dependence and also we wished to help raise awareness.”
Betting With Lives can be really a charity set up by the friends and families of teenagers who have obtained their own lives as being a result of gambling. The team will take their logo on their shirts for the first time on Saturday.
Charity founders Charles and Liz Ritchie said:”This can be a special deal. Every match will flag up the dangers of gaming and create conversation among individuals who are targeted at gaming promotion.
“One day Headingley is going to be considered leaders of altering the host to gaming in football.”
This was Keogh’s bond together using teammates in Headingley – who play at the West Yorkshire premierleague, the 11th grade of British football – which the team run an yearly fundraiser in his honor to raise money for mental health insurance and anti-gambling charities.
Betting With Lives attended the event this past year once the club held a raffle to find their next shirt sponsor.
“The funny thing is that they didn’t win,” says Butcher. “But certainly one of our former players who runs on the neighborhood home design firm wanted Betting With Lives to be the sponsor thus he gifted the prize to them.
“We think it might be an initial, and have joked about the way we have been following in the footsteps of Barcelona, who used to be supervised by Unicef.
“As a group of friends have been near Lewis, we were shocked to find just how he suffered in silence. We always wondered whether we missed something or whether we might have achieved more, however, you learn that you can’t.”
As per some Gambling Commission report, you can find 430,000 problem gamblers in the united kingdom, with a further two million people in danger.
More than £5.35bn has been spent online gaming this past year, compared with £5.55bn spent betting shops, casinos, arcades and bingo halls combined.
Betting firms recently confirmed plans to efficiently ban tv gaming advertisements throughout pre-watershed live sport after”reacting to public concerns”.
Butcher welcomed the change, saying:”It was about time something has been done. You can see why people are so influenced by gaming.
“I’m happy the business has transitioned to the growing pressures and that I expect can be achieved, specially to protect the younger generation”