Mission win now ’s sponsorship of Ferrari was established at this past year’s GP, and represents a fresh technological and scientific push in Philip Morris in a bid to move its business away from reliance on tobacco products that had been made famous through its Marlboro brand.
Philip Morris International Director of Global Communication Tommaso di Giovanni has told Motorsport.com he is confident his company fully complies with smoking advertising laws — and says it’s discussing the situation with Australian GP chiefs.
“The initiative and also the symbols and logos applied to the livery of this Scuderia Ferrari Mission win-now and the website adhere to regulations that are pertinent to our activities in Australia and the State of Victoria,” said di Giovanni.
He added: “We’re attentive to the disagreement on Mission win now at Australia and we’re working with the organisers of the grandprix to understand the concerns of the government and provide them an answer.
“Mission win-now will not promote or advertise our company’s services and products or product titles. It is designed to talk to improving ourselves.
“Mission win-now is just actually a window into our spouses and the Philip Morris International, to the stimulation that induce us to evolve and improve and our commitment. Also to add to the progress of society. ”
Not everybody is as happy using the Mission win-now situation, and Melbourne physician and antismoking campaigner John Cunningham, that whined about the new branding to police, told The Age he was clear about what exactly was behind the situation.
“This website actually makes it much clearer exactly what they are trying to attain, and also what sort of business they are in,” Dr Cunningham stated.
“It has nothing to do with F1 cars, that’s for sure.
“Tobacco companies are finally admitting their only way of financial survival is always to get people addicted to smoking, plus so they rsquo;re going to put money into researching how to do this most effectively — perhaps not to the advantage of the addicted customers, however for the benefit of their investors and profits.”
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Photo by: Simon Galloway / Sutton Images
Kimi Raikkonen, Ferrari and Sebastian Vettel, Ferrari unveil the new Ferrari SF71H livery
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Photo by: Manuel Goria / Sutton Images
Photo by: Jean Petin / Sutton Images