Williams unveiled its fresh light Blue and White look on Monday at a launch event that comprised the launch of its new title sponsor ROKiT.
It replaces the renowned Martini stripes which were adorned Williams’s cars from 2014 for the conclusion of last season, and deputy team leader Claire Williams said thought had been awarded to returning into the navy/white colour pallette which the team has used at various points during its history.
Williams’s first cars were white with green branding, but the team grew to add greater blue (and yellow) through the 1980s and early 1990s, hurried red Winfield liveried cars in 1998 and 1999 and settled into a run of Blue and White cars since.
“This year is this a significant year for us,” explained Williams. “We spent quite a lot of time with this livery, it’s all done in-house — we have a very good creative team at Williams.
“I wanted a livery that told a story regarding where Williams would be. I think a whole great deal of people are conscious that the traditional colours of Williams are dark blue and white.
“I wished to go a way out of that and show the planet we’re a fresh, revitalized brandnew.
“Just reverting into your traditional navy and white did not really tell that story. F1 is your shop window into the world, and so I wanted to make sure we came out with a very glowing livery.”
ROKiT co founder Jonathan Kendrick said as his company has a red and black colour scheme, he had been uncertain about the livery.
But he explained he had been won as soon as he watched that the alternate.
“Claire said that it had been blue, and that I said’I really don’t quite get that Claire’. She said,’Well, here’s a black model , a reddish edition, a variation that is white — come and take a peek at the edition that is blue.
“So, I went downstairs and I watched this gorgeous automobile and thought,’I am in again’.”
Photogallery: Williams’ liveries during the years
Alan Jones, Williams FW07
Photo by: LAT Images