UFC president Dana White recently inked a new seven-year deal to remain with the company he first joined in 2001.
White disclosed the news when talking to Megan Olivi after signing the contract with Endeavor co-ceo and UFC owner Ari Emanuel.
“Thus we& & rsquo;re here for seven decades, ESPN& & rsquo;s here for seven decades and the extraordinary things we’re planning to focus , I just can’t tell you how pumped I am for all of this stuff. ”
When the UFC originally sold to WME IMG (later renamed Endeavor) for over $4 million in 2016, White signed a five year deal to keep the president of this pro motion.
Now three decades later, White has re-upped with the pro motion to stay on as president with a brand new seven year deal which coincides with the same seven year old broadcast rights deal with ESPN.
Initially, the UFC failed a five year deal with ESPN after seven years spent FOX however, both sides have enjoyed working together a lot through the first three months of 20-19 they decided to increase two years into the deal.
In addition to the broadcast rights deal, the UFC also made ESPN+ the exclusive provider of pay-per-view broadcasts for its promotion at the USA beginning with UFC 236 at April.
Clearly that has been a massive undertaking as the UFC will leave most of standard types of pay-per-view including cable and satellite providers to instead work with ESPN+ for all shows continue.
White will now be at the forefront of all the deals after signing his own contract extention to stay on because the president of the UFC.