NEW YORK — Papa John’s is becoming”Shaq-ified.”

The pizza chain said Friday that basketball Hall of Famer Shaquille O’Neal is going to function as the brand new pitchman, appearing in TV advertisements and promoting Papa John’s in other ways. The business expects O’Neal will repair its image and revive its own sales after the corporation’s founder and namesake, John Schnatter, made racially insensitive remarks.

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