The and bookmaker U.S. announced a strategic venture Thursdaythat the latest of countless deals by professional tournaments and sports betting operators.

During this agreement, U.S. will develop into an official betting partner of the and receive promotional press and branding opportunities in connection with league events.

, that works Sports books in Mississippi, Nevada, New Jersey and West Virginia, has seen a 38-percent increase in betting on hockey this season, according to a release announcing the partnership with all the .

“Commissioner [Gary] Bettman and his team at the are at the forefront of realizing the chances to participate fans through sports betting,” Joe Asher, CEO of U.S., said in the release. “Combined with your current partnership with all the Vegas Golden Knights and nj Devils, we’re incredibly excited to continue to build our relationship with the .”

Back in Octoberthe consented to betting partnership with MGM Resorts that comprised faith to real time complex game data that’s being developed with the league. The - deal doesn’t include an info element.

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