The Sussex-based company took action to defend its stag logo, claiming that the Rich Energy logo was a copy of its own, and was being used without authorisation.


As well as its presence on drink cans, the stag logo features prominently on the 2019 car, as well as as on the helmets of and .

The judgement in effect means that Rich Energy can no longer use the stag logo in any form. However, in response the company says that it may submit an appeal.

The case, in which Rich Energy’s logo designer Sean Kelly was also a defendant via his Staxoweb Ltd company, was heard in March at the High Court in London. Her honour Judge Melissa Clarke delivered her judgement today in a 58-page document.

In the very first paragraph Judge Clarke states: “This is judgment in a copyright infringement claim. What is sought, amongst other things, is an injunction which would require the removal of the logo of the First Defendant, Rich Energy Limited, from the Formula 1 race car and website of the Rich Energy Formula 1 motor racing team.”

She concludes that the defendants did indeed infringe Whyte’s copyright, and that “the Claimant is entitled to injunctive relief and for damages or an account of profits at its election.”

Whyte noted that it had used its stag logo since 2008. In their evidence, the defendants said the Rich logo was designed in 2015, after extensive internet searches for stag logos, but they insisted that it was not inspired by Whyte’s version.

In her judgement Judge Clarke made it clear that she did not agree with Storey and Kelly’s explanation of how its logo was originated, noting “the Defendants’ evidence on independent design is at best, in my judgment, confused and contradictory and purports to be supported by documents which are not what they seem.”

In a statement reacting to the outcome of the legal case, Rich Energy CEO Storey was quoted as saying: “I am disappointed in the ruling and felt the material facts
speak for themselves.

“However this is a blip and won’t distract us from the tremendous progress
being made. We are considering our legal options, including appeal, we will not allow it to become a distraction.”

A F1 spokesman said the team was unable to comment on any possible changes to its livery at this stage.