The prelims for Saturday’s UFC 240 show, airing on ESPN, averaged 722,000 viewers, the lowest for such a show since the move to the new network.
Of pay-per-view prelims this year, the prior low as 819,000 for UFC 237, the show headlined by Rose Namajunas vs. Jessica Andrade. The last show to do a lower number was UFC 230 on FS 1, which did 635,000 viewers for the Daniel Cormier vs. Derrick Lewis show, on a night with far more significant sports competition.
UFC 240 in total did 500,000 Google searches. Most major shows top 1 million. A number in that range normally would indicate a lower pay-per-view number.
The prelims were fourth for the night on cable in the 18-49 demo and third in the time slot. The show was first in males 18-34 and second in males 18-49.
The only major sports competition head-to-head was major league baseball on FS 1 which did 442,000 viewers and Tour de France on NBC which did 1,051,000 viewers.
The difference looked to be weak performances in Washington, DC, and San Francisco, which did 0.1 and 0.2 ratings respectively in their metropolitan areas. San Francisco has long been a strong MMA market. The top markets for the show were Dallas at 0.9, and Houston and Los Angeles at 0.6.